TV Polari & EGHT

TV Polari would like to announce a partnership with EGHT http://www.eght.co.uk, we will be filming all the tours for national TV so watch this space as its going to get exciting.

Adverts we made

This is the Advert we did for Almond Reef an amazing hideaway B and B in Spain. Totally recomend you go for a stay, the owners even come and pick you up from the airport.

TV Polari Looking for content

Do you have content that you would like 175,000 viewers to watch, Lets us know and we can take a look and you can be part of the largest growing TV Channel in the UK. This is the video we did for Army Red the amazing new Aftershave.

Penny Television Launches

Finance & Property channel Penny Television Adds Its Award Winning Line Up To TV Polari’s IPTV Offerings

DATE (London, UK): A new TV channel is set to help individuals with money on the TV Polari network - the first, UK-launched and globally broadcast, lifestyle IPTV channel that will focus on money, property, investing in people and entertainment. Broadcasting online and via IP set-top box services on the Global Digital Broadcast (GDBTV) platform, Penny Television will promote national and international publicity for people and their finance; whether it be exploring the lives of those being made redundant, buying a new home in the UK abroad or an individual trying to help a community.

Penny Television set up in London by finance consultant Aaron Carty, as a channel dedicated to spotlighting money issues in a way that can help and entertain people through top quality programs that they can watch when they want to through the internet or through the TV schedule via the IP set-top box services on the Global Digital Broadcast platform. At the same time as creating a business to business network through featuring unique and specialised companies within the TV programs. The biggest impact Penny Television will have is it’s investment in people. Exploring individuals who are trying to help communities with young people, those who have had radical changes to their lives through economic downturns as well as upturns and those individuals who make a stand to change their lives.

Penny Television as a starring channel on TV Polari, will all be an On Demand and broadcast channel; as content is released on a continual basis, including upcoming titles such as London’s Best Dance Crew influenced by the hit TV show ‘America’s Best Dance Crew’, Queer As Talent, Interior – from the Designer. As well as top US dramas like Desperate Housewives, The Wire, True Blood, Chuck, Sex and the City and Prison Break. Penny Television is such a diverse channel giving birth to a metro sexual money channel that is a lot more than just about saving the pennys but also about how to spend them.

Aaron Carty, Channel Editor of Penny Television add, “I’ve been given this incredible opportunity to create a channel using my expertise and enthusiasm. Penny Television has been created to be a diverse channel that will allow individuals to get involved as much as they want to because the content is focused on these individuals, their money, how they spend it and what not to do with it.”

Lancelot Fougere, CEO for the TV Polari network, adds: “This is an amazing time for the TV Polari Network and we are proud to have Penny Television as one of our channels.”

TV Polari and its sub-channels are available to view globally online via TV Polari’s own website and GDBTV’s Go UK TV portal; and on the Something TV set-top box to television service in the UK.

www.pennytelevision.tv

www.tvpolari.com

To read Global Digital Broadcast press releases online and click through to all channel portals and websites, please visit: http://www.globaldigitalbroadcast.com/press

ENDS

Notes to editors

About TV Polari:
TV Polari was launched in 2007 and is based in Brighton. TV Polari offers a package of gay-orientated products and services via global IPTV broadcast (online) and in the UK through the Something TV set-top box service. TV Polari provides lifestyle and news, shopping and movie programming, in addition to hosting the Gabbi World, PLANitGAY travel and Top Gayer sub-channels. From serious issues to comedy and clubbing, TV Polari covers a wide range of subjects for the gay and lesbian community, with the Together TV gay wedding channel set to launch late 2009. TV Polari is the only dedicated gay broadcaster. (http://www.tvpolari.com)

About Global Digital Broadcast:
Established in 2005 and headquartered in Brighton, East Sussex, Global Digital Broadcast (GDBTV) provides technical services in order to enable internet protocol television (IPTV) to be delivered by broadcasters around the world, to viewers around the world. It is the first to develop and implement such a comprehensive, end-to-end, IPTV application, including the G-Studio middleware; an IP set-top box (IP-STB); the online virtual set-top box (VSTB) application; secure age verification processes; and its pioneering MyPVR application, which enables the user/viewer to access previously screened programmes, including saving them in full.

GDBTV maintains and operates a number of international IPTV set-top box networks and can deliver globally online. (http://www.gdbtv.com)

Contacts:

Aaron Carty, Channel Director
Penny Television
Email: aaron@pennytelevision.tv
Telephone: +44(0)208 858 7086 / +44(0)7885 904 755

Lancelot Fougere, CEO

TV Polari
Email: lance@tvpolari.com
Telephone: +44(0)1689 813742 / +44(0)7956 389108

The BoyZone Launches TV & Radio

Social Network Launches TV and Radio

Boyzone is one of the fastest growing social networks for gay and bisexual men launched its free to air Television and Radio station this month giving members yet another reason to join the site. TheBoyZone.com, launched in September 2009, now has in excess of 10,000 users from across the World, making it one of the ONLY free social network sites aimed specifically at gay and bisexual men.

In association with TVPolari, the leading gay broadcasting platform, TheBoyZone.com wanted to bring a fresh approach to the rather ‘old hat’ idea that gay sites should be pay sites. The Radio and TV station has been launched to attract advertisers that wish to target gay and bisexual men and already the company is in talks with several well known brands.

“We wanted to offer a 100% free site to all our users and bring them some great additional services.” said Danny Lee, founder and Director of TheBoyZone.com. “With members from over 140 Countries, and growing faster than we could ever have predicted, we are very proud of what we have achieved so far”.

A major breakthrough for TheBoyZone Radio and TV is that it is available via the new set top box straight onto a conventional Television in the same way as Freeview. “We have the potential to be in half a million homes within the next 12 months which is great for our advertisers” said Danny Lee.

END

Notes for Editors

1. Theboyzone.com is the first free gay and bisexual social networking website to offer both TV and Radio.
2. Over 30,000 people have visited the website since launch and over 10,000 have joined
3. User have a chat room, messaging, photo uploads, private messaging
4. Users can upload events and blogs for all user to see

Contact:
Danny Lee, Director email - marketing@theboyzone.com Telephone: 07966 277072

www.theboyzone.com
www.tvpolari.com

TVPolari on Netgear

11 December 2009 (Brighton, UK): Global Digital Broadcast (GDBTV) & TV Polari, in partnership with Verismo Network’s VuNow service, now includes its selection of channels on the NETGEAR Digital Entertainer Live (EVA2000) set-top box (STB).



Available now in many retail outlets across the UK and online via various re-sellers such as PC World, Curry’s, Curry’s Digital and Amazon, the NETGEAR Digital Entertainer Live is an easy-to-use and affordable set-top box which transforms the television set into a powerful home media player, enabling live internet channels, web availability, the playback of personal movies, music and photo collections on a standard or HD television set – all without the need for a PC.



Consumers can enjoy a range of features on the Digital Entertainer Live including YouTube, Popular Websites such as the BBC; NASCAR; CNN; National Geographic; and many more, Video Search, Movies, and GDBTV’s rich selection of mainstream; niche; local and educational television channels via VuNow in the UK*.



With IPTV networks all over the World, leading IPTV specialist, GDBTV, breaks through the barriers of delivery and puts its channels on the only open platform that enables over 20 million homes to watch the best in UK television without dish, aerial or cable limitations. By connecting the NETGEAR Digital Entertainer Live to a simple broadband connection, from any of the competing suppliers, GDBTV and the NETGEAR Digital Entertainer Live bring a new television experience to the home.



GDBTV currently has 48 channels on the Digital Entertainer Live, including: the world’s first guitarist channel, GTV; UK tourism channel, Places of Interest TV; dedicated gay lifestyle channel, TV Polari; niche sports with TV Scuba, TV Yachts and extreme sports channel TV Freestyle, alongside sports media specialist, Press Bureau TV; the UK Entertainment Channel; health and wellbeing channel, SWAT TV; African programming from Ghana Life and Africans In London; Classic Movies; and the new Very Tangy TV network, which offers drama, health, motoring, sitcom and film sub-channels broadcasting some of the USA’s most popular shows before they are broadcast in the UK or Europe. GDBTV will also be including its international networks at a later date.



Jim Deans & , co-founder and managing director of GDBTV & Lancelot Fougere Ceo of TV Polari says: “This is the product people have been waiting for. For the first time, anyone can go to their high street or on online, purchase the NETGEAR Digital Entertainer Live and watch our channels alongside their personal photos, videos, favourite websites and music, directly on their television. I am confident this product will catapult to the forefront of both the IPTV and digital TV market because it provides the consumer with everything they want”.

Boy Zone join the TV Polari Network

TheBoyZone Media
TV & Radio That Hits The Target

• Have you ever considered TV or Radio Advertising?
• Have you been asked for 1000s of pounds for a 30 second advert?
• Do you want to talk directly to Gay and Bisexual men?

TheBoyZone.com is launching TV and Radio aimed directly at gay and bisexual men from across the world and your business can now reach this highly cash rich audience for as little at £10 for 30 seconds.

Running 24 hours a day, TheBoyZone TV and TheBoyZone Radio will bring some of the freshest content and music, along with some traditional programs and tunes to a young, vibrant global audience.

Rates

Hour flat rate advertising fees are designed to be attractive, cost effective and affordable regardless of whether you are an International Brand or a niche business looking to reach a target audience.

The cost of advertising with TheBoyZone Media depends on the length of the commercial. Airtime is sold in multiples of 30 seconds, and the most popular time length is 30 seconds. The longest time length is usually 90 seconds; longer time lengths are often called ‘infomercials’. A 30 second advert costs just £10.00 with negotiable rates available for companies comitting to a regulare campaign.

Production
With TheBoyZone Media you can use your advertisement to reach a captive and targeted audience, both nationally and worldwide. Your advertisement will be broadcast on a channel in direct relation to your product at a fraction of the cost of traditional radio and television adverting.
We are able to tailor make an advertisement to your specific requirements, considering such aspects as length, air time and budget.
We can create an advertisement including Producer, Director, Film & Edit from as little as £450 for TV and £200 for radio. For those companies that already have a traditional commercial, we are able to take this and broadcast it via our EPG management system.
About Us

In 2009, TheBoyZone.com was launched as one of the first social networks amied soley at the Gay and Bisexual male globally. Unlike other gay websites, TheBoyZone.com is 100% free to use and activley promotes NON graphic, non pornographic social networking.

With a current membership of 5000 gay and bisexual men from 137 Countries, TheBoyZone.com is set to become a World leading website by bringing the ‘facebook’ savy guy to a site specifically aimed at them.

In the latter part of 2009, TheBoyZone.com was approched by Global Digital Broadcast (GDB) and TV Polari to open an Internet Protocol Television Channel (IPTV) aimed soley at gay and bisexual men across the World.

GDB and TV Polari operate one of the world's largest networks of independent content and community channels for IPTV. Now in the process of building more television channels to deliver over IP, GDB has formed associations with a number of major international operators, hardware and set-top box manufacturers and digital rights management (DRM) providers. These include Hbbtv with an estimated 50 million customers in Europe watching our intergrated set top box direct to their television.

Very soon GDB will be broadcasting through the Sony Playstation3 platform of IPTV giving TheBoyZone TV 8.5 million viewers in the UK alone. This will be a new era in TV delivery and broadcasting giving advertisors access to cost effective marketing to the Gay and Bisexual community.

The Pink Pound
Together with our in house management and dedicated partner companies we can make your advertising and media dream a reality, without breaking the bank, and we will be here to take the pressure away.
It’s often thought the Pink Pound simply refers to the spending habits of just the LGBT community however recent research suggests that women have also joined this group. It’s estimated that there are some £70bn ‘pink pounds’ earned and spent in the UK alone each year. Whilst the government’s own figures quote the gay population as 3 million when you add to all the other members of the groups, and women, this presents a large proportion of the UK market to have access to.

Just as an example, gay men earn up to £10,000 more each year than heterosexual counterparts which is perhaps why their disposable income is also higher. This sector has traditionally maintained low household costs and instead used their spare cash to spend on themselves, leisure or entertainment. This is market still shows signs of maintaining high discretionary spending in the current climate.
It’s not only the amount of cash these individuals have that sets them apart from the crowd – typically having a higher education, more discerning with their choice of product or supplier and often regarded as ‘early adopters’ by those in the know it’s easy to see how this market offers considerable opportunities.
Why Advertis With TheBoyZone Media

TheBoyZone Media main strength is that it enables advertisers to attract and communicate with LGBT consumers on a huge scale globally. We are able to target your advertisment in time slots that suit your brand so that you get the very best R.O.I for your campaign.
With the advent of IPTV and IPRadio, not only do internet user have much more choice, but also affordable solutions are also available to advertisers. You no longer need a £1m advertising budget to get your brand onto television. Did you know that you could launch a campaign with TheBoyZone Media for as little as £450?

Our dedicated teams are here to dispel the myth that television is an expensive and complicated medium. We now offer a highly flexible approach to meet individual clients’ needs and can help turn a creative concept with a relatively small budget into a commercial reality within a short space of time.

For more detailed information on how to advertise with us, our Advertiser Relations and Business Development teams are on hand to offer you their expertise and help you through the process of booking your campaign.

How to make a TV advertisement

You can approach making a commercial by many different routes. You may choose to brief an advertising agency, who will help in the briefing and creation of the commercial, or you might approach an independent production company directly. Alternatively, TheBoyZone Media Customer Relations can assist with commercial production via our in-house commercial production facility, which offers competitive rates and expertise.

Once a commercial production company is on board, you will need to consider the following:
 What is the main objective for the advertising? (e.g. increasing sales, raising brand awareness)
 Who is the target audience? (e.g. new or existing consumers)
 What is the single most important message the viewer must take from the commercial?
 What evidence is there to support this claim?
 What aspect of the brand’s personality should be conveyed in the commercial?
These are some of the questions you might need to answer. However, this process does not have to cost the earth or use special effects. Television commercials can be made simply.

For more information on how to make a television commercial, our Advertiser Relations and Business Development teams are on hand to offer you their expertise and help you through the entire process.

For more information about our advertising please call:

Telephone: 0845 409 3949

Email: marketing@theboyzone.com