Boy Zone join the TV Polari Network

TheBoyZone Media
TV & Radio That Hits The Target

• Have you ever considered TV or Radio Advertising?
• Have you been asked for 1000s of pounds for a 30 second advert?
• Do you want to talk directly to Gay and Bisexual men?

TheBoyZone.com is launching TV and Radio aimed directly at gay and bisexual men from across the world and your business can now reach this highly cash rich audience for as little at £10 for 30 seconds.

Running 24 hours a day, TheBoyZone TV and TheBoyZone Radio will bring some of the freshest content and music, along with some traditional programs and tunes to a young, vibrant global audience.

Rates

Hour flat rate advertising fees are designed to be attractive, cost effective and affordable regardless of whether you are an International Brand or a niche business looking to reach a target audience.

The cost of advertising with TheBoyZone Media depends on the length of the commercial. Airtime is sold in multiples of 30 seconds, and the most popular time length is 30 seconds. The longest time length is usually 90 seconds; longer time lengths are often called ‘infomercials’. A 30 second advert costs just £10.00 with negotiable rates available for companies comitting to a regulare campaign.

Production
With TheBoyZone Media you can use your advertisement to reach a captive and targeted audience, both nationally and worldwide. Your advertisement will be broadcast on a channel in direct relation to your product at a fraction of the cost of traditional radio and television adverting.
We are able to tailor make an advertisement to your specific requirements, considering such aspects as length, air time and budget.
We can create an advertisement including Producer, Director, Film & Edit from as little as £450 for TV and £200 for radio. For those companies that already have a traditional commercial, we are able to take this and broadcast it via our EPG management system.
About Us

In 2009, TheBoyZone.com was launched as one of the first social networks amied soley at the Gay and Bisexual male globally. Unlike other gay websites, TheBoyZone.com is 100% free to use and activley promotes NON graphic, non pornographic social networking.

With a current membership of 5000 gay and bisexual men from 137 Countries, TheBoyZone.com is set to become a World leading website by bringing the ‘facebook’ savy guy to a site specifically aimed at them.

In the latter part of 2009, TheBoyZone.com was approched by Global Digital Broadcast (GDB) and TV Polari to open an Internet Protocol Television Channel (IPTV) aimed soley at gay and bisexual men across the World.

GDB and TV Polari operate one of the world's largest networks of independent content and community channels for IPTV. Now in the process of building more television channels to deliver over IP, GDB has formed associations with a number of major international operators, hardware and set-top box manufacturers and digital rights management (DRM) providers. These include Hbbtv with an estimated 50 million customers in Europe watching our intergrated set top box direct to their television.

Very soon GDB will be broadcasting through the Sony Playstation3 platform of IPTV giving TheBoyZone TV 8.5 million viewers in the UK alone. This will be a new era in TV delivery and broadcasting giving advertisors access to cost effective marketing to the Gay and Bisexual community.

The Pink Pound
Together with our in house management and dedicated partner companies we can make your advertising and media dream a reality, without breaking the bank, and we will be here to take the pressure away.
It’s often thought the Pink Pound simply refers to the spending habits of just the LGBT community however recent research suggests that women have also joined this group. It’s estimated that there are some £70bn ‘pink pounds’ earned and spent in the UK alone each year. Whilst the government’s own figures quote the gay population as 3 million when you add to all the other members of the groups, and women, this presents a large proportion of the UK market to have access to.

Just as an example, gay men earn up to £10,000 more each year than heterosexual counterparts which is perhaps why their disposable income is also higher. This sector has traditionally maintained low household costs and instead used their spare cash to spend on themselves, leisure or entertainment. This is market still shows signs of maintaining high discretionary spending in the current climate.
It’s not only the amount of cash these individuals have that sets them apart from the crowd – typically having a higher education, more discerning with their choice of product or supplier and often regarded as ‘early adopters’ by those in the know it’s easy to see how this market offers considerable opportunities.
Why Advertis With TheBoyZone Media

TheBoyZone Media main strength is that it enables advertisers to attract and communicate with LGBT consumers on a huge scale globally. We are able to target your advertisment in time slots that suit your brand so that you get the very best R.O.I for your campaign.
With the advent of IPTV and IPRadio, not only do internet user have much more choice, but also affordable solutions are also available to advertisers. You no longer need a £1m advertising budget to get your brand onto television. Did you know that you could launch a campaign with TheBoyZone Media for as little as £450?

Our dedicated teams are here to dispel the myth that television is an expensive and complicated medium. We now offer a highly flexible approach to meet individual clients’ needs and can help turn a creative concept with a relatively small budget into a commercial reality within a short space of time.

For more detailed information on how to advertise with us, our Advertiser Relations and Business Development teams are on hand to offer you their expertise and help you through the process of booking your campaign.

How to make a TV advertisement

You can approach making a commercial by many different routes. You may choose to brief an advertising agency, who will help in the briefing and creation of the commercial, or you might approach an independent production company directly. Alternatively, TheBoyZone Media Customer Relations can assist with commercial production via our in-house commercial production facility, which offers competitive rates and expertise.

Once a commercial production company is on board, you will need to consider the following:
 What is the main objective for the advertising? (e.g. increasing sales, raising brand awareness)
 Who is the target audience? (e.g. new or existing consumers)
 What is the single most important message the viewer must take from the commercial?
 What evidence is there to support this claim?
 What aspect of the brand’s personality should be conveyed in the commercial?
These are some of the questions you might need to answer. However, this process does not have to cost the earth or use special effects. Television commercials can be made simply.

For more information on how to make a television commercial, our Advertiser Relations and Business Development teams are on hand to offer you their expertise and help you through the entire process.

For more information about our advertising please call:

Telephone: 0845 409 3949

Email: marketing@theboyzone.com